Tips For Finding Sponsorship To Attend A Blog Conference

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You’ve decided you want to attend a blog conference and realize it may cost you a little more than your budget currently reflects. So, what should you do? Opt to forget about the blog conference or dig your heels in and find a way to go? If you want to grow your blog and/or your business, I’d suggest you dig those heels in! By attending, you will be a step ahead of the game.

Find Companies You Like

Twitter is a great resource for looking for blog conference sponsorship. Find companies you are connected with and see if they would be a good fit for you. If a company offers a product you enjoy and would like to learn more about, by all means, reach out to them through a private message. If you have never interacted with them through Twitter, you need to start interacting with them before you reach out to them. Companies want to know that you are an influencer and are someone that reflects their company values.

Sara speaking at Cedar Point


The Pitch

A personal E-mail is in order here as you share your blog stats and your reach. Potential blog conference sponsors want to know why they should sponsor you. Let them know about the conference you want to attend and why you want to attend. Then show them how you will showcase their brand while attending the conference. You may offer to Tweet, share photos on Instagram, update to Facebook, and Pin with a hashtag you have mutually agreed upon. Then, when you come home you can offer to write one or two blog posts about their product, in exchange for blog conference sponsorship. Maybe you rock at video- Offer a couple videos on your YouTube channel featuring their company. Show that you are an influencer and something unique to offer them. Between the two of you, a brain storming session could produce something new and exciting! The big numbers are not always important, it’s the fact that you are present in social media. An example would be: You need to interact on Twitter, not have a stream filled with scheduled tweets and NO interaction!

Most importantly, you need to be positive and be supportive of bloggers and brands. Let’s face it, nobody wants to partner with a Negative Nelly! If your Tweets are a little questionable and you are searching for blog conference sponsorship. I’d suggest that you take a year to clean it up and then pitch a company for sponsorship to attend a blog conference.

If you take the time and spend some money to attend a blog conference, your business will grow! By partnering with a brand that you love, it’s a win/win for everyone. And remember, to do what you say you will do. Blog conference sponsorship is an opportunity to show how you can work with others and opens the doorway for future opportunities.

Have you ever partnered with a company for blog conference sponsorship? Did you find the experience to be fun and exciting? I’d love to hear the brand side of this, specifically how bloggers can help brands while attending blog conferences.

Now, go make it happen-  Attend the blog conference of your dreams and grow your business!


9 thoughts on “Tips For Finding Sponsorship To Attend A Blog Conference

  1. Udderly Smooth March 25, 2014 at 2:02 pm

    Great tips for the bloggers, Sara. We’re always enjoy working with bloggers and appreciate when they have twitter streams that are full of engagement with their own followers. For me it makes a big difference.

    Make sure that your pitch email has your social media links, clearly spelled out. I can’t tell you how many emails that we have received that have neglected to include this key information. So double check your pitch email and start sending them out to companies. Good luck!

    • admin March 25, 2014 at 3:49 pm

      Thanks for feedback from the brand side, Udderly Smooth!

  2. Aunesty Janssen March 25, 2014 at 10:26 pm

    I have found that I steer away from Twitter now and use more of Pinterest and Facebook to engage with my readers. Do you find that brands recognize those mediums as much as Twitter?

    • admin March 25, 2014 at 10:40 pm

      No, Twitter is where I have made the most brand connections. Twitter is all about the business aspect for me. Twitter is where I literally built my blogs and social media business from. But, Pinterest was not a player back in the day either- it is now! Facebook is changing- it will be interesting to watch.

  3. Udderly Smooth March 26, 2014 at 2:56 pm

    A few things that I want to add- for us- this is very much a partnership and I want you to succeed as well as meet my own business goals. Tell the company about yourself and your blog first. Don’t open with impressions/followers/etc. I’ve had fabulous success with bloggers that were just starting out.

    • Aunesty Janssen March 26, 2014 at 3:05 pm

      it’s funny that you say that, as we are not just starting out and have great numbers but so far I have had a terrible time finding conference sponsors for either of my two established blogs.

    • admin March 26, 2014 at 3:38 pm

      I think it’s great that you see bloggers for who they are and do not focus on the numbers. Numbers are good, but they do not paint the whole picture.

  4. Elizabeth Towns March 27, 2014 at 11:01 am

    It seems that looking for sponsorship should be viewed the same as creating any kind of relationship with a brand. Making a viable connection should start with impressing your blogs personality and your unique professional personality as you reach out to brands. One thing I recently learned that I believe is going to help me immensely is to just sit down and look at the brands I’ve worked with and separate them into categories of large, medium and small brands and then craft my pitch. I want to think about what I really have to offer the brand as an ambassador and what the collaboration means in terms of personal time and effort during the conference.

    • admin March 27, 2014 at 2:19 pm

      Excellent way to look at it- You will be successful!

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