Social Media Is Not A Dumping Ground

Over the course of the past couple weeks I have been approached by a few people to help them grow their businesses. Bloggers specifically need to realize that social media is all about interacting.  If your goal is to grow a business, it is never ok to dump blog posts onto a social media platform and never engage. Social media is sharing, interacting and engaging; it is not a dumping ground!

It’s no secret that bloggers have posts and they are excited to share them. Hey, I get that, as I am also excited to share my work through social media. Did you know that if you never engage through your social media platforms, your chances of growing a business are very, very hard?

Bloggers are gearing up for Fall Conference season and several are looking for blog conference sponsorship. The ideal partnership in any business is through someone you have worked with in the past, present, or future (someone you really want to work with). If you have been using social media as a dumping ground for your blog posts, it’s going to be extremely hard to find a company that will want to partner with you for blog conference sponsorship. This applies to all businesses and anyone using social media, definitely something to think about.

Social Connections Connecting

 

The easiest way to grow a business using social media is to stop using social media as a dumping ground. Remember the 80/20 rule and stick to it! 80% needs to be sharing, interacting, and engaging with others. And that 20% that often includes the “dumped posts” is showcasing you! Share your pictures, blog posts, life happenings and dreams in that 20%, as this is how you can grow your business. You will never grow by never engaging and interacting, period.When you share the work of others, it will all come full circle. Others will begin to share your work and that’s how social media should work.

I want to see people grow businesses, as I don’t like seeing people spend hours writing blog posts and wondering why they never get anywhere. It’s also important to remember how important those real life relationships are. Technology is wonderful, as it does allow us to connect with new people on line. I can tell you that from experience, if you take the time and invest some money in a conference related to your business; your business will grow. It’s through the interaction and new people you meet that your business will start growing at lightning speed.

When you return home from a conference, continue to engage, interact and share things through social media. Do not return to your old ways of using social media as a dumping ground. Once you learn how to apply the 80/20 rule, your business will grow!

Social Media Connections at Breakfast

 

Oh yeah and then there’s that local social media breakfast club that I started, talk about amazing! Our June meeting was sponsored by UdderlySmooth and Everalbum, two companies that are growing and appreciate the work that we are doing to expand on social media in North Iowa. And I can tell you this,  it’s through social media that my relationships with these two companies has grown and been a positive experience for all of us involved. Engage, interact, and share- make things happen- social media can rock your business today!

Tell me- Have you fell into the trap of using social media as a dumping ground? If so, how did you turn things around?

 

Connections Are Vital To Growing a Successful Business

All because of blogging, Social Connections, LLC came about. My passion for connecting others and helping businesses grow is what I love to do. After all, who doesn’t like to be a part of something grand, right? I know I sure do!

 

Social Connections Connecting

I have met many leaders in the blogging industry over the past five years and it’s through their dedication that I was able to see myself in a leadership role. North Iowa is where I reside and I love that local folks are embracing social media and are grasping the idea that social media does matter. There is a lot of work to be done and I look forward to being a part of the positive changes that social media can bring to North Iowa. Social media reaches far beyond North Iowa, as it allows us to connect with folks all around the world.

Businesses and bloggers are working together 24/7. It’s through these partnerships that amazing things can happen! I am continually asked, “Where can I learn more about social media?” I can tell you that Social Connections, LLC, is planning several events that will help business owners understand and better utilize social media. There are also several events all around the world where you can meet industry leaders and learn a lot of information!

Pat Palmer, of The Computer Guy, recently attended EntreFest in Iowa City, Iowa, and this is what he had to say about this Iowa event. “It was a great time for entrepreneurs to get together to exchange ideas, learn from experts and to pick up valuable nuggets from the many guest speakers they had at the conference. This was my 7th time and I’m going back next year as well!” This is just one, of several, social media events where you can learn more about the industry.

Donna Hup, of DonnaHup.com, attended an event that Social Connections, LLC, hosted in Mason City on May 20th and she had this to say, “It was so great to see local North Iowa businesses come together to better themselves and our region.”

And then there was this from the great folks over at UdderlySmooth.  A huge to thank you to UdderlySmooth for offering such a “grand” door prize at Creating The “Buzz” In Social Media

Landon With Udderly Smooth

Bloggers often ask me, “What blog conferences are out there?” Here are a few that are out there and I might add, I have attended most of these or known bloggers that have, and highly recommended these conferences. These are the places where you meet fellow leaders in the blogging industry, connect with brands, and learn about social media.

It is true, when you step out of your comfort zone to learn new things and meet new people, exciting things will happen in your life. The people that I have met while networking at conferences have literally changed my life. The connections I have made, have helped me grow a successful business. If it can happen to me, it can also happen to you.

I challenge you to attend a social media event in the near future. Locally, nationally, or internationally- you will be grateful that you did!

I look forward to seeing you at one of the events that Social Connections, LLC, will be hosting in the near future!

Tips For Finding Sponsorship To Attend A Blog Conference

You’ve decided you want to attend a blog conference and realize it may cost you a little more than your budget currently reflects. So, what should you do? Opt to forget about the blog conference or dig your heels in and find a way to go? If you want to grow your blog and/or your business, I’d suggest you dig those heels in! By attending, you will be a step ahead of the game.

Find Companies You Like

Twitter is a great resource for looking for blog conference sponsorship. Find companies you are connected with and see if they would be a good fit for you. If a company offers a product you enjoy and would like to learn more about, by all means, reach out to them through a private message. If you have never interacted with them through Twitter, you need to start interacting with them before you reach out to them. Companies want to know that you are an influencer and are someone that reflects their company values.

Sara speaking at Cedar Point

 

The Pitch

A personal E-mail is in order here as you share your blog stats and your reach. Potential blog conference sponsors want to know why they should sponsor you. Let them know about the conference you want to attend and why you want to attend. Then show them how you will showcase their brand while attending the conference. You may offer to Tweet, share photos on Instagram, update to Facebook, and Pin with a hashtag you have mutually agreed upon. Then, when you come home you can offer to write one or two blog posts about their product, in exchange for blog conference sponsorship. Maybe you rock at video- Offer a couple videos on your YouTube channel featuring their company. Show that you are an influencer and something unique to offer them. Between the two of you, a brain storming session could produce something new and exciting! The big numbers are not always important, it’s the fact that you are present in social media. An example would be: You need to interact on Twitter, not have a stream filled with scheduled tweets and NO interaction!

Most importantly, you need to be positive and be supportive of bloggers and brands. Let’s face it, nobody wants to partner with a Negative Nelly! If your Tweets are a little questionable and you are searching for blog conference sponsorship. I’d suggest that you take a year to clean it up and then pitch a company for sponsorship to attend a blog conference.

If you take the time and spend some money to attend a blog conference, your business will grow! By partnering with a brand that you love, it’s a win/win for everyone. And remember, to do what you say you will do. Blog conference sponsorship is an opportunity to show how you can work with others and opens the doorway for future opportunities.

Have you ever partnered with a company for blog conference sponsorship? Did you find the experience to be fun and exciting? I’d love to hear the brand side of this, specifically how bloggers can help brands while attending blog conferences.

Now, go make it happen-  Attend the blog conference of your dreams and grow your business!