Finding The Ideal Marketing Mix For Your Business

 

Finding The Ideal Marketing Mix

 

Marketing today is very complex. Folks still listen to the radio, they still read newspapers, and they are involved in social media. So, what’s a business owner to do when it comes to marketing? Is it possible to be in all of these places?  Each community is different and your audience is as unique as your business is. Through trial and error you will find what works best for you and your business.

Radio

Folks still listen to local radio. Contact someone at your local radio station to see what your potential reach is. If you feel the demographics match with your business, by all means, give it a shot. Connect with someone in your area that may have a business similar to yours, they could give you insight as to how radio has worked for them.

Newspapers

Newspapers are in the news a lot. Many have online access as well as “real” newspapers to purchase. Print media, in general, has really changed the past five years. You may want to consider the demographics of your area. Communities that are home to older folks, do have more people purchasing actual newspapers than areas that have younger populations. Again, it’s worth a try, as newspapers offer another avenue of reaching your customers.

Twitter

Twitter is  a social media platform that allows you to share your experience and interact with others in 140 characters or less. Photos work great on Twitter and offer another tool of engagement. Most importantly, interact and engage with your followers. Social media was never designed to be a selling platform.  This may or may not surprise you, but the fastest growing audience on Twitter is adults age 55-64.

Facebook

Facebook has been in the news a lot lately, as Facebook Business pages have been around a long time. It is true, Facebook is not showing every fan that likes your page, your status updates. You will need to make some effort to be creative and remind all of your customers in person or through an e-mail blast to be sure to visit your Facebook Business page. Paid posts are also proven to work for many business owners.

Patrick Palmer, of The Computer Guy, has had great luck with paid posts through Facebook.

Pat is quoted as saying, “Well, for me, to pay $40 to boost a post to 12,000 people trumps the local media everytime. However, for local products or services, the local newspaper or radio may be a good choice. Find the demographic of the radio station and/or newspapers and compare it to the target market you wish to serve, and the local radio station and/or newspaper should be a good fit.” 

If you are engaging and providing content that is valuable to them, they will find you on Facebook. Most importantly, you need to be there. If you cannot be being an active participant on your Facebook Business page, take it down. Current and potential customers do not want to do business with someone that is lazy and does not appear to care.
Google+ 

Google+ is a big game changer for everyone. When you engage, share, and interact on Google+, it helps your business with SEO and page rank. Currently Google+ is not jumbled up with ads, but who knows? That day may come soon. Google+ is a great place to showcase who you and your business are.

Have you found your ideal marketing mix? Chances are, that once you think you have found it, your business is changing and growing. It’s important to remember that traditional marketing still matters and social media will plan an important role as you move forward with your business. Keep in mind that Facebook, Twitter, and Google+ are just three small slices of social media marketing. If you don’t try, you will never what would have worked. Dig in, make things happen, and watch your business grow.

 

I’d love to hear about your experience. How are you reaching your customers and are you changing things up as you see needed?

People Or Gadgets?

It’s no secret that I love social media and I know many of you do too. In today’s world we have a gazillion ways to communicate and social media opens up a whole new way of communicating. I still say that the number one way to communicate is through face to face communication. Wow! What a concept, huh?

I see so many young kids that have no clue how to look at someone when they speak to them that it blows me away. Now I do realize that not every child loves to talk like I do, but they still need to know the basic skill of looking at others when they are speaking to them. Many of today’s youngsters, ages 5- 18 only want to text. Would someone enlighten me as to how these folks will ever get along in the real world?

The argument may be given that the kids of the generation of today will be able to order everything they need online. OK- I get that.  I fear that we may be losing the basics of communication due to all of our gadgets. Life is all about relationships, it’s not about the gadgets. Life to me is full of experiences, meeting new people, and interacting with others. It’s enjoying the company of those around you, not a gadget!

People or Gadgets

 

Most young adults will tell you that some of the fondest memories of their youth was when Mom and Dad took the time to spend time with them. That entails putting a phone to the side and talking as a family. Tossing a football or frisbee around in a yard has merits. And we can’t forget our pets, as there’s something to be said about the pet of the family. Our family pets communicate in ways everyone can appreciate and it usually entails eye contact.

Let’s not lose our basic skill of communicating through face to face interaction. Sitting down with someone and sharing eye contact is truly worth its weight in gold.

Social media has its place. It’s great that we have Skype, Google+ hangouts, Twitter, and Facebook to stay in communication with each other, but we all need to remember life is about people, not gadgets.

So, tell me! Is your life about the people or your gadgets? I’d love to hear your thoughts on this!

Yes, You Can Rock Facebook And Be A Good Friend

The past several days have been interesting in regards to Facebook. Several of my personal Facebook Friends have been sharing their annoyances and I thought I would share them with you. The really interesting thing, is the fact that they, themselves, are a big offender of what they are complaining about. So, I thought I would share information on how you can rock Facebook and still have friends.

Do Not Be A Chronic Complainer

Yes, I understand it has been a long, cold Winter and I too have complained. The middle of March is here, let’s move forward and forget about how cold it has been. Sure, I care that you are under the weather, end of statement. That’s where the status update ends. Take care of yourself and get better. This includes taking a break from Facebook. Look back at your last five status updates, were you a chronic complainer? If so, it’s time to re-think how you are using Facebook.

Are You Over Sharing?

Do you like to share a lot of things? Social Media is all about sharing, so you are in a good place. Now look back at your last five status updates, did you share a lot of things in the past hour? If so, it’s time to re-think how you are using Facebook and when you are sharing.

Privacy Is A Good Thing

There are some parts of our lives that are simply not Facebook worthy. It’s OK to not share every single minute of your life online.  Maybe your spouse has recently lost his/her job, and depending on the circumstances it may or may not be Facebook worthy. And if you are heading out to the grocery store, pharmacy, school;  and other places, it’s not necessary to share every single place you arrive throughout the day. Some people enjoy checking in on Four Square and if that’s your thing, but all means, indulge. Just remember, privacy is a good thing.

Facebook is a wonderful place to stay connected and share with other people. I can tell you this, that I no longer follow the pages of several of my friends that are chronic complainers, as I booted their status updates to the curb. I want to be a supportive Facebook friend and I want it to be in a positive environment. That’s the cool thing about Facebook, we can unfollow their page without unfriending them by clicking on the button right next to the friends icon.

So, tell me do you rock Facebook and are you a good friend? I have no doubt that all of you are rocking Facebook and are awesome friends! We all sometimes just need to take a look into if we are using Facebook the way we should be. It’s all about making connections and supporting one another through a status update or two, that’s what I love about Facebook!