With a new year upon us, it’s never been easier for business owners to introduce themselves to others. Social media has changed how we all shop, receive information and educate others about our businesses. How will you step up your marketing game in the new year? Here are some tips on how you can shine above the competition.
This is something we all hear often, but it is true. A recent study with a local business through Home Grown Social Media proved this point. When you do have a presence through social media, local media will quickly pick up on who you are and what your business is about. The business Home Grown Social Media was studying landed in a feature story in the local newspaper, due to the fact that they were present on their Facebook Business Page. When you are present, you and your business are easy to find and it’s easy for traditional media to feature your business.
POLISH UP ON YOUR GRAMMAR
Do you wonder if you are using the correct words or terms? When your spelling and punctuation are correct, you do look like a professional. A simple way to check up on yourself is to install Grammarly.
HIRE A PROFESSIONAL
If you do not know how to do something, hire a professional. It is NEVER ok to hire your 13 year old niece to manage your Facebook Business Page. And yes, I have personally dealt with three businesses that did this in 2017. The clean up of this practice is ongoing and does take months. If you know that hiring a professional is out of the question, I would highly encourage you to purchase the Beginning Tips For Facebook Business Pages Course. This course walks you through the set up of your Facebook Business Page, so you can get the best organic reach through your page. If you need a professional to manage your page, let’s talk!
When you engage through social media, your business shines and takes on a whole new meaning. Your business looks smart and sharp online. You quickly become the knowledgeable person in your industry and it gives you credibility. Many in the business of social media will argue that numbers are what give you credibility. I will not argue that the numbers look good, but when it comes to credibility; engaging and building relationships is where your business will benefit.
The new year brings exciting things to social media. Stay in tune with what is new, as your checkbook will thank you. If you are local to North Iowa, I would highly encourage you to join us for social media breakfast, which meets the 4th Wednesday of every month from 8:30-10:00 a.m. at Fieldhouse, located at 14 N 3rd Street in Clear Lake, Iowa. It’s free to attend with networking opportunities available. When you partner with other businesses, the opportunities for growth are endless. If you are interested in showcasing your business at the North Iowa Social Media Breakfast Club, send me an email at firstname.lastname@example.org and we can discuss the details.