Just a few years ago most of us had never heard of the word hashtag. Fast forward to 2014 and wow, we’ve got ourselves a major player in social media. Hashtags are used on all social media platforms. If you use them properly, you can be a rock star. Hashtags are used as a search tool. Key in what you are searching for in the search box on a social media platform, and you will find what you are searching for.
Instagram is an awesome place to use hashtags. Be careful not to use too many of them in your status updates. If you have more words with hashtags than without, you may lose followers. This would be an example of using too many hashtags: #Harvest14 In #Iowa #Fall #2014 #Cornfields A much better way to use hashtags would be: The Cornfields In #Iowa are full of lots of yellow corn as #Harvest 14 continues. Take note how much easier it is to read the 2nd post with hashtags. The post with all of the hashtags also looks like a lot of spam, which for me, is an automatic turn off.
Twitter is another great place to utilize hashtags. Remember with Twitter you are limited to 140 characters, so it’s important to use hashtags wisely. I would not use more than three hashtags in one tweet. Ideally, one to two looks clean and professional. Here is an example of what I found while searching #Iowa on Twitter.
Hashtags are also used on Facebook. The #NorthIowaBloggers hashtag has been used a lot over the course of the last month. Try it yourself and see what pops up.
Hashtags are definitely changing how we all engage through social media. With the holidays upon us, you will be seeing a lot of hashtags. Go ahead, click on them, use them and see where they take you. This search tool makes it super easy for you to find things that interest you. These are just three social media platforms that you can utilize hashtags on. With new platforms popping up all the time, find the social media platform you enjoy and use those hashtags! But remember, be a rockstar by taking note of how you are using hashtags. Do you have a specific hashtag that you check in on daily through social media? If so, I’d love to hear about it!