Main Street businesses are the same as they were 20+ years ago, they are still Main Street businesses. What has changed is the fact that many Main Streets have empty store fronts. There are several communities that have aggressive leaders in them that are working around the clock to keep these spaces filled. Another thing that has changed over the course of the past 20 years, is where we get our information from.
Social media came onto the scene a little more than 15 years ago and many Main Street businesses have been slow to embrace the change. With so much competition, it’s imperative in today’s business climate, that Main Street businesses have a presence through social media.
So, you are probably wondering, where does a Main Street business owner start? I would suggest that businesses get their feet wet with Facebook. Folks of all ages are on Facebook and many that have been slow to jump on social media will join Facebook before they join any social media platform. Facebook is an opportunity for you to test the waters and see how social media will work with your Main Street business.
Here are some tips to get you started:
Make the time to take photos that look fabulous! Yes, you can do that. Most smart phones today have awesome cameras built right in and you can post them easily to your Facebook Business Page. There are several apps that are great for editing your photos, don’t be afraid to use them. It’s true- a photo is worth its weight in gold.
Once you begin posting to Facebook, make sure you have at least one post on the page per day. Many folks will quickly lose interest if you do not post daily. By posting daily, your customers will have a specific reason to visit your page. With an active online presence, you will have opened the doorways of communication with your engagement through social media.
Social media is all about being social. It’s not a place to drop links and not engage. Social media is all about engaging with others. When you show others that you are the expert in your business, there is a good chance that they will become your friend online and then walk into your Main Street business to purchase something. Social media is all about being social, it is not a direct sales platform.
Social media opens the doorway in ways you probably never imagined. By being active in social media, you will quickly learn that the magic happens when the relationship is taken off line. So, tell me! How are you and your Main Street business using social media? I’d love to hear about your experience.