I’m seeing a trend that I’m not really liking on Facebook. There are several businesses that have specific areas that they service. Therefore, business owners often see a need to have a separate Facebook Business Page for each specific area. It often confuses people as to who you are, what your business is about, and where your business is going. I personally would like to see businesses invest in an outstanding website that they can drive traffic to through social media. In my opinion, the website should be where the “specific areas” should be showcased. An example would be a city has a Facebook page and then sets up a Facebook page for the neighborhood parks. Make things easy for yourself and your citizens, drive them to one place to see everything.
Time Is Valuable
Time is very valuable in our very busy online and offline world. If you spend 24/7 in front of your computer managing several Business Facebook Pages, when will you make real life connections? Those face to face conversations still matter and they are often the determining factor as to who people do business with. If you have decided that you must have several Facebook Business Pages, make sure you understand the rules of Facebook and know that you will have to hire someone to oversee each page. Make sure you dedicate one employee to Facebook specifically or you will not be able to manage the pages effectively. Many start out with good intentions and then the page sits and sits. Remember, time is valuable and make the most out of it.
Facebook Business Pages Need To Be Accessible
I have never understood why someone would spend time and money on setting up a Facebook Business Page and then turn off the ability for people to post to the wall. Facebook is Social Media and to the best of my knowledge social is all about being social and meeting new people. Growing a business takes time and it also takes effort on your part as a business owner. Sure, people may post negative things on your Facebook Business Page wall, but that gives you the opportunity to shine. And in all honesty, if you are using good business practices, the comments on your wall will be comments you want to share.
Don’t fall into the trap of trying to be everything to everyone, business does not work that way. Make things simple by investing in a website to showcase everything in one place and use one Facebook Business Page to drive traffic to your website. Most importantly, remember that social media is not a dumping ground. Be present and ready to engage and your present and future customers will thank you!