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Building Your Online Community Organically

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There’s a lot of discussion about building community organically or paying to build that community. In today’s social media world, it seems that it’s all about the numbers. Truth be told, the numbers do matter. We live in a society where the number of friends, followers and likes often determine if we do business with a brand or company. Which leads us to ponder the thought of, is it possible to build a community on an organic level? Of course it is! Here are some tips to help you build your community organically.

BE PRESENT

This should be simple, but it becomes difficult as we get busy going about our day to day lives. If you want to grow your online community, it’s a fact that you do need to be present. I often hear business owners complain that their online communities are shrinking or not growing. A glance at their online activity will show that they have been non existent. Take some time to be present and you will be pleasantly surprised at the growth within your online community.

POST SHAREABLE CONTENT

With Facebook’s Algorithms changing so frequently, it’s important to keep track of your reach. For people with smaller Facebook pages, under 30,000 “likes”, shareable content will help your reach.

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If you share from a Business Facebook Page with more follower than your page, your reach should be very good. Keep in mind, the content you are sharing,  should be of interest to your followers. Try it and see if it works for you.

ASK QUESTIONS

Engage your community with questions. Facebook Business Pages and Facebook Groups will grow when you involve your community in the growth. Most importantly, be ready to engage with your followers when you ask a question. There’s nothing worse than asking a question and the community goes dormant.

As always, if you are like most, you enjoy doing business with those you like. When you begin to have conversations with people online, your community will grow. Go ahead, give these things a try and let me know how they worked for you.

 

 

 

 

One thought on “Building Your Online Community Organically

  1. Val - Corn, Beans, Pigs & Kids September 7, 2017 at 4:36 pm

    Great tips! Some people think you can’t grow organically anymore but I haven’t paid for anything and see my numbers grow simply by being present and by sharing a variety of content. Not everyday is a home run for interaction, but there is at least something daily. I would also add, that I know you believe and do 100%, don’t make it all about you. Share other’s content and build relationships with others with similarities or who are in your community.

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