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How To Remain True To You and Your Business

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I have been in this online space for 10+ years and I’m always curious as to why people do what they do. The easy way out, in my opinion, is to do what everyone else is doing. In the grand scheme of things, who will want to do business with you if you don’t set yourself apart from the masses? You need to be you! Be you and you will go far and make a lot of waves where ever your business takes you.

Sara Tuckaway Shores

Fact: The North Iowa Social Media Breakfast Club exists because I saw a need for real-life connections, with folks with an interest in social media. It became such a hit that I even wrote an ebook on How To Start A Social Media Breakfast Club.

FACEBOOK GROUPS

It seems these days that there is a Facebook Group for this and that, and many join every single one that pops up. This is an example of how not to grow your business and how to follow the masses. It’s no secret that Facebook Groups offer fabulous business opportunities, yet we each need to know why we are joining these groups. Remember that Facebook Groups offer a sense of security, and people often forget that these groups are still the world wide web. Understand why you need to be in these groups and make sure you are not in them to follow the masses because someone else is doing this. Tip: Never add people to Facebook Groups without their permission.

KNOW YOUR WORTH

It’s important to know your worth. If you don’t, how would you expect others to know your value? I see a lot of people going online and asking people what they should charge for this and that. In reality, it’s your business, your rates and you are in the driver’s seat. Why would you, the business owner, let others determine your worth? I’m still trying to figure this one out.

FIND YOUR PEOPLE

Now, this does not mean that you join every networking group on the planet because everyone else is joining this and that group. What this means is that you join a group that will support and help you grow as a person, which in turn will help you grow your business. I have found my people through the North Iowa Bloggers, Polka Dot Powerhouse, North Iowa Social Media Breakfast Club, Midwest Travel Bloggers and the friends that have welcomed me into the auction world as the social media instructor at World Wide College of Auctioneering. When you find people to connect with in real life, that is where the magic happens.

Sara teaching auction school

The relationships that you form offline are valuable in our ever-connected world today. I’m a firm believer that there is a time and a place to connect online. But, time and time again, I continue to see the best movers and shakers in any industry are the ones that build offline relationships. How are you remaining true to yourself and avoiding the temptation to follow the masses? I’d love to hear how you have tackled this issue.

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