This morning I began to think about loyalty. Loyalty is something that matters to me. If I am committed to something, I remain loyal and follow through. With social media being in front of us 24/7, it can become very easy to dodge loyalty.
Businesses are more visible than every before. If you have been using the same pasta sauce for 30 years and a new sauce pops up in your Facebook feed, will you remain loyal? Maybe or maybe not. The world we live in today, is much different than our world from 30 years ago.
Consumers have more options than ever before. That is why it’s vital to have a strong online presence in our world of social media. This starts with a marketing plan. Make sure your website is current and it ties in with your social media platforms. Loyal customers will stick beside you when they know where to find you.
If you want your loyal customers to stand beside you, it’s important to show them why they matter. Social media allows business owners to show that in several ways. Customer testimonials and online reviews are where your loyal customers can help your business shine. If you want your loyal customers to stand beside you, acknowledge their positive online reviews. Reach out to them and personally thank them through a phone call or an email.
The same should be said for negative online reviews. When loyal customers have an issue with an order, they will pick up the phone and make a call or send an email to your company.
Customers that are not loyal tend to shout out their frustrations through social media before giving you, the company representative, an opportunity to take care of your customer’s concern.
Loyalty matters to me. I also understand that needs change as we go through life and we move on to new experiences. Kids grow up, new adventures await families and it’s time to move on. A nice gesture that you, as a consumer can do, is to publicly thank a company on their social media page for the year’s of service they provided. That, my friends, is loyalty.
Are you a loyal customer? Do you find it more challenging to be loyal in today’s business climate, as compared to two years ago? I’d love to hear about your experience.