Over the course of the past couple weeks I have been approached by a few people to help them grow their businesses. Bloggers specifically need to realize that social media is all about interacting. If your goal is to grow a business, it is never ok to dump blog posts onto a social media platform and never engage. Social media is sharing, interacting and engaging; it is not a dumping ground!
It’s no secret that bloggers have posts and they are excited to share them. Hey, I get that, as I am also excited to share my work through social media. Did you know that if you never engage through your social media platforms, your chances of growing a business are very, very hard?
Bloggers are gearing up for Fall Conference season and several are looking for blog conference sponsorship. The ideal partnership in any business is through someone you have worked with in the past, present, or future (someone you really want to work with). If you have been using social media as a dumping ground for your blog posts, it’s going to be extremely hard to find a company that will want to partner with you for blog conference sponsorship. This applies to all businesses and anyone using social media, definitely something to think about.
The easiest way to grow a business using social media is to stop using social media as a dumping ground. Remember the 80/20 rule and stick to it! 80% needs to be sharing, interacting, and engaging with others. And that 20% that often includes the “dumped posts” is showcasing you! Share your pictures, blog posts, life happenings and dreams in that 20%, as this is how you can grow your business. You will never grow by never engaging and interacting, period.When you share the work of others, it will all come full circle. Others will begin to share your work and that’s how social media should work.
I want to see people grow businesses, as I don’t like seeing people spend hours writing blog posts and wondering why they never get anywhere. It’s also important to remember how important those real life relationships are. Technology is wonderful, as it does allow us to connect with new people on line. I can tell you that from experience, if you take the time and invest some money in a conference related to your business; your business will grow. It’s through the interaction and new people you meet that your business will start growing at lightning speed.
When you return home from a conference, continue to engage, interact and share things through social media. Do not return to your old ways of using social media as a dumping ground. Once you learn how to apply the 80/20 rule, your business will grow!
Oh yeah and then there’s that local social media breakfast club that I started, talk about amazing! Our June meeting was sponsored by UdderlySmooth and Everalbum, two companies that are growing and appreciate the work that we are doing to expand on social media in North Iowa. And I can tell you this, it’s through social media that my relationships with these two companies has grown and been a positive experience for all of us involved. Engage, interact, and share- make things happen- social media can rock your business today!
Tell me- Have you fell into the trap of using social media as a dumping ground? If so, how did you turn things around?