Business owners are always looking for new ways to reach new people. Social media, in my opinion, is one of the simplest ways to do this. Find people that have the same passions as you and start talking. Yes, social media is a place to talk. Have a conversation on a Facebook Business Page, send an open tweet through Twitter, and comment on Instagram photos. When you have a conversation through social media, you are having a conversation with people.
I often find that business owners have a “private” Twitter account and my advice is to make it public. You will not find new people with any private social media account. People want to know who they are doing business with and why they should do business with you. They will quickly learn who you are through the things that you post online. Remember, as a business owner, people are watching.
Once you have developed an online relationship, take the relationship offline. Meet up at a local coffee shop or meet up at a conference. Chances are you have a lot in common and you will find that you both have the same needs and desires. This is where your entrepreneurial skills comes into play. This is an opportunity to brainstorm as to how you can partner together and grow your businesses together. Let’s face it, when you have someone cheering you on in your court, it’s a lot easier to meet even more new people.
Find a local social media gathering. Here in North Iowa, we have the North Iowa Social Media Breakfast Club that meets the 4th Wednesday of every month from 8:30- 10:00 a.m.. The best tip I can give you, is to attend! Have a conversation with attendees and then meet up with them outside of this group. Folks with an interest in social media usually enjoy people and want to learn more about what makes you “click.” As an entrepreneur or business owner, this is one simple way to meet new people.
Owning a business is fun and challenging at the same time. What’s stopping you from taking your business to the next level? Step up today and make it happen!
Want to meet people in North Iowa that are also interested in growing their business using social media? Make plans now to enroll in “Bringing Social Home” on April 6th in North Iowa. You will walk away with new business connections and tools that you can implement to grow your bottom line. There are limited seats available, as this is a hands on event.