Social Media

How To Manage All Of The Facebook Groups That You Are In

Facebook groups have gained in popularity over the past 18 months, due to the ever changing algorithms that Facebook continues to have. If you belong to a group of two, there are some things that you do need to know.


Do not request to a join a group and then think that you can post whatever your heart desires. Facebook groups do not work that way. If the group administrators have said you cannot post ads in the group, this means you do not show up posting ads in the group. Saying, “I’m sorry,” is often not enough to let you stay in the group. Facebook Group administrators do not have time to babysit members, so make it easy on them and know the group rules.

If you are in a group that is working on sharing each other’s content, make sure you offer new content to share AND have updated information on your social media platforms.


I know this sounds like a broken record, but there are still people adding people to Facebook Groups without asking for permission. If you own a business, this is the quickest way to send business the other way.


When you give, your life will become much fuller. Seriously, Facebook Groups make it easy for people to be takers. Do not fall into that trap. Get to know the other members of the group, talk to them and work together as a team.


Remember, we’d all like to think that everyone in a “secret” Facebook Group will keep everything secret. It’s a good idea to remember that screen shots do exist and often times people are not afraid to take them.


The Facebook Group administrators are there to help you. If you have an issue, be sure to go to group members and click on Admin. Here you will find out who they are. If you have a question about the group, it’s perfectly acceptable to send them a direct message through Facebook. If you don’t have to, do not clog the feed of the group with please call me, please return my email, etc……..

So you see, Facebook Groups can be fun. Use some common sense and play nice! Are you enjoying Facebook Groups? I enjoy the groups I am in, although I will say that I get frustrated when people do not follow the rules of the groups. I’ve noticed more Facebook Group administrators are no longer giving people second chances when they post something they should not. Therefore, my advice is to follow the group rules and your life will be good!


Why I Deleted The Facebook App From My Smartphone

I work in the space of social media and it’s a large part of my life. I enjoy Facebook and I like the fact that I can stay in touch with people all around the globe. I recently found myself trying to check my personal Facebook feed, way too many times per day while out and about. So, I deleted the app.

If I want to have things to write about here, I need to get out and experience life. If I want to have travel adventures to share with all of you, I need to be able to step away from social media now and then. Writing is a passion of mine, as is social media. If I want to get to know someone, I need to meet them at a local coffee shop and talk; not check Facebook every 10 minutes.

By eliminating the app, I will think twice about going through the extra steps to log in to Facebook. Don’t get me wrong, the Facebook app is super easy and convenient to use. I love social media and all it has to offer, but I know that enough is enough. Spending three-four hours on my personal Facebook feed should be ample time on a daily basis, straight from my desk top or lap top. This does not include the time that I spend on other social media platforms, writing and gathering information.

I would like to think that I am getting smarter at how I am working. There’s something to be said that another week of auction school made me think about how I am working. It was so much fun to be around encouraging, hard working individual students that attended World Wide College of Auctioneering this past week. Thank you to the June 2016 Class of World Wide College of Auctioneering for showing me the power of SnapChat and encouraging me to change up my marketing game.

I still have Facebook Messenger, Facebook Groups and Facebook Pages on my smart phone. So, as you can tell, I have not left Facebook, I’m just changing how I am using it. I’d love to hear how you are working smarter. Are you embracing new social media platforms? Are you changing things up a bit?

And who knows? Maybe I will find myself bored in an office while waiting for an appointment and guess what? The Facebook App is only a download away. I will keep you posted and let you know how this is working for me.


Social Media

The Good + The Bad= Social Media

The past few weeks social media has been interesting to watch, from a political point of view to a local point of view. When people are passionate about something, they can use social media in a really good way or a very bad way. Unfortunately, from a local stand point I saw more folks using it in a bad way. Would someone enlighten me as to why people think it is OK to encourage people, through social media, to harass people at work when it has to do with a local “hot” issue? Fellow employees do not deserve to be treated that way and it makes my stomach churn, as this is the world we now live in. Because we have Facebook, people think that it’s OK to post anything and everything. Wrong- it’s not.

Business connections through social media

Respect goes a long way when it comes to our world today. It should not be a secret that respect is the key word to many successful happenings all around us. We have many people that think it’s fun to take photos of others and share them through social media. Chances are that 99% of the people posting the photo have no clue who the person in the photo is. Photo shaming is becoming a serious issue. Before you share a picture through social media, ask yourself if you would want the photo posted if it were you in the photo.

You all know that I love social media and I love that we are all intertwined through this fun maze. We reconnect with classmates from years ago, we find new business partners and we even get to take virtual tours that seemed impossible a few years back. I wish and maybe it’s a dream, that people would respect and accept others in a community.

The past month, I have watched social media divide the community that I live in. I do hope that time will heal some of what has taken place. Social media was the avenue of many disrespectful comments, harassment issues and just plain lack of empathy.

I hope that you will make a more conscientious effort to listen and not toss out words through social media. It’s proven, when we listen, we all become better people. Often times, the conversation belongs sitting at a table and not through Facebook. Those face to face conversations still matter. Remember, as the famous Mary Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Something to ponder as our community heals.


Tips For Finding A Job Online

You can find a job online. I found one, a few years ago, when I was not looking for one. Did you know that businesses have a hard time finding people that know how to behave online? I learned early on, that many do.

I hopped on the Twitter train several years ago. It was quite evident that a lot of Twitter users did not comprehend that Twitter was a doorway to the world wide web. Several people that I followed were swearing and being very rude. Now, what could be debated, is what is rude in the year 2016 and what is not. Respect goes a long way in my book!

I later had a discussion with the company that hired me. I asked them, “Why did you ask me to come work for you?” Their response was, “You were the only person that had been engaging with us that had a trail of clean Tweets”. Really? I was stunned. I do not swear on social media channels, simply because, it’s not going to get me anywhere.

Social Media

If you choose to swear on your social media channels, keep this in mind. Many reputable companies will not hire you. Business owners want people that will respect themselves and others. How you behave online shows your true colors. It’s true… look around, you will quickly see what I am referring to.  If you have an online business and are looking to work with other companies, keep in mind, your online behavior is the first thing they will be looking at.

I often hear millennials say, “It’s how we are.” OK.. I understand that. But, I can also tell you that I know several millennials that are getting some very nice jobs because of their positive behavior online. The ones that are not getting the jobs they desire, are the ones complaining that nobody will hire them.

Think about it…. I would not be where I am today had I started swearing on my Twitter account seven years ago. I was hired because of my positive online behavior on Twitter. At that point I had not hopped on Facebook, and Instagram was not even a thought in 2009.

If you are not getting the jobs that you are looking for, you may want to look at your online behavior. If it’s less than respectable, change it now. In today’s online economy, you need to be smart and safe online. If I was looking to hire someone today, the first thing I would do, would be to comb through their social media channels. Photos and words speak volumes. The Grandma rule matters! If you don’t want to share it with Grandma, why post it online?



Social Media Was A Game Changer For The 2016 Caucus Season In Iowa

The Iowa Caucus was held tonight and all I can say is, WOW!

crowd at Iowa caucus

My last experience at an Iowa Caucus was much different from this year. I am sure it appeared to be more crowded as I had always went to a room or building, not a high school. At our local high school several precincts and townships checked in at a table near the entry of the school. With maybe two dozen people to check in at the last caucus, I stood in a line with hundreds this year. I did inquire as to if this was normal, and was told no, as there was typically a very short line.

So.. this got me thinking! I had 45 minutes to stand in a line and observe. Guess what? The people in line were conversing with each other OR looking at their smart phones. I could see that many were scrolling through Twitter and several were surfing Facebook status updates.

I have to believe that due to social media, there has become an increased awareness of the Iowa Caucus. Through social media, people have been able to see all of the selfies that have been taken with the candidates, and they have also been able to listen to speeches that have been given at Town Hall Meetings that were held all across the state of Iowa.

I do not share a lot of political information on my social media pages, as I choose not to go there. I do not have time to debate the topics with my friends, so I steer clear. Tonight was different. I arrived at our local high school and was greeted with break lights and a traffic jam.

traffic jam at Iowa Caucus

All of this, due to caucus goers. After sitting for five minutes, I decided to take a picture and post it on Facebook. Guess what? A lot of people near and far were very interested to see what was going to unfold in Iowa.

I arrived in my assigned room to caucus and met a gal who was working on a high school government project. Her high school teacher had given them assignment ~ to tweet at the Iowa Caucus using the hashtag #Gameday4USA. Tip: If you see any tweets with this hashtag on Twitter, please re-tweet it! 

This gentleman here was expressing his reasons for supporting his candidate of choice, as that’s what folks can do at a caucus.


So, tell me! Did you learn about a candidate through social media for the 2016 Iowa Caucus? I truly believe that social media was a game changer in Iowa Caucus 2016!

Social Media

Tips For Personalizing Facebook For You

Have you ever wondered why it seems you see different things daily on Facebook? I have put together some tips to help you personalize your Facebook experience. Often times, it’s a simple reset on your Newsfeed setting. For whatever reason, Facebook decides that you need to see Top Stories, as opposed to the most recent posts that your friends have made. Here’s where you can find it.

Go to Home on your personal Facebook page and then over to the left, find Favorites.

Top Stories Recent

I often hear people complain that they seem to never see Facebook Business pages that they have followed. Here’s how you can make sure you see these pages in your feed. Go to Home on your personal Facebook page, then go directly to the right from the word home to the little arrow that points downward. When you click on the little arrow, you will see Use Facebook As: Here you will find your News Feed Preferences.

News Feed Preferences

You can also see the Facebook Business pages that you have liked. Here is where you can choose Prioritize Who To See First. If we have liked a Facebook Business page we should be able to see it, right? Well, in the grand scheme of things, this is probably better for all of us. This way we can choose what pages pop up in our feeds on a daily basis. And of course, I would love to assume that you have prioritized Social Connections, LLC Facebook page!

Social Connections Page

While you are visiting Facebook News Feed Preferences, you can also unfollow people to hide their posts and choose to reconnect with people you have unfollowed. Facebook is trying to make your experience more personalized. Hopefully you will be able to see a difference in your feed, when you prioritize some of the Facebook pages that you have followed.

Facebook is a great way to connect with people of all ages. It’s true, the younger folks are not on Facebook as much as they used to be, but they are still present. I’d love to hear how prioritizing Facebook pages has worked for you. I can personally tell you, that I love the feature and I do see posts from pages that I have prioritized on a regular basis.

Sara in Galena

Facebook Post Ideas For Your Main Street Business

Facebook algorithms make life interesting, as they always seem to be changing. The one thing that is consistent is the fact that you have customers that are looking for your advice. What’s the easiest way to share what you know? Share it through Facebook. If you provide regular, informative content, your customers will consistently check out your Business Facebook page. I’ve put together some ideas that you can use for your Facebook Business Page.

Sara in Galena

Here’s an example of a photo that was used on Travel With Sara’s Facebook Page. I showed myself on the street and showcased Galena, Illinois. I not only had a photo to share on a Facebook Business Page, but I also had a photo to share on other social media platforms. This shows that I am a real person experiencing Main Street in Galena and it also showcases the architecture and history that Galena has to offer.


Your company has some sort of history. If you are new, maybe it’s you, the owner. Share your company history through a status update on Facebook. Pictures, video and/or a letter from someone that supported you early on make excellent Facebook posts.


Chances are that you have several different products that you would like to turn over. Each week, at a specific day and time, feature one product that you would like to sell. Your Facebook followers will quickly realize that they need to be sure to check out your Facebook Business Page on that day. This can be through video (Facebook loves video loaded directly from your phone to Facebook) and then store the video on your You Tube Channel. Give your video extra miles, as it will help you grow your business.


Be sure to share the special events that are happening in your community. This event may be why your customers travel to your community and stop into your Main Street business.


People love seeing what you do behind the walls of your business. Do you ship things out? What’s the process when a specific item arrives? People want to see why your business is successful. Don’t be afraid to share how you make things work. 


Selfies are fun, as well as photos of your employees. Your customers and potential customers want to know that they are doing business with real folks. An employee of the month feature, is a good way to spread some love for your employees and people that shop in your Main Street Business.

Most importantly, remember that people love doing business with people they like. Plain and simple. If you are approachable, friendly, and open, you can thrive on Main Street today. I’d love to hear what your Main Street business is posting on Facebook and what your response has been. Leave me a comment or two, as we can all learn from each other.




Lori Lite Twitter

How Social Media Has Changed Me For The Better

People often share why they have opted to hop out of the social media world and it makes my brain begin to spin. I hopped on the social media wagon long before many of my friends and neighbors did in North Iowa, but that’s ok with me. I managed to find business connections when many in my local arena, were not. Social media provided that avenue for me. A few years later, I realized that I had grown a business. I did not take my pedal off the gas, I kept pushing forward, and I still keep moving forward today!

Business connections through social media

Social media has shown me that there are many good people in this world. It is through Facebook and Twitter that I have been able to stay in contact with people that inspire me on a daily basis. It may be through a status update or a Tweet that inspires me to keep chugging along. I appreciate that!

Through Twitter I quickly realized that I could follow people that had the same interests as myself. I engaged, had a conversation and woooahhh, next thing you know, I was meeting people in real life. And that my friends is where the magic happens. Build a relationship through social media and then continue to build it offline. Had it not been for Twitter, I can tell you that Lori Lite, of Stress Free Kids, and I would never have connected. We took our relationship off line and magic happened. She spoke at a conference here in North Iowa this past Fall, all because of Twitter!

Lori Lite Twitter

Social media is a place where I can share a little insight into life on an Iowa farm, which is very important to me. A wise business coach once told me, “Why would you forget about where you came from?” True… Iowa is very important to me and I will keep Tweeting about Iowa and posting those status updates. Our state is not heavily populated, but we are home to more than 3 million people. And my little voice is heard, once in a while.

I do think about others more often because of social media and that my friends, is a good thing! Any business person will tell you that it’s not because of you, the business owner, it’s the people that you do business with that help you grow. Every single one of you that is reading this has made me a better person and I thank you for that!

Keep Tweeting, posting those status updates, as you inspire me to make a difference in our sometimes crazy, chaotic world! Go out and be “that person”- the one that makes a difference in your community! If you are one of those that has opted to jump off of the social media world, I hope you will consider hopping back on. There are good people waiting to get to know you and inspire you to do good in the world.


Social Media

Making Connections With Your Main Street Business Through Social Media

Main Street businesses are the same as they were 20+ years ago, they are still Main Street businesses. What has changed is the fact that many Main Streets have empty store fronts. There are several communities that have aggressive leaders in them that are working around the clock to keep these spaces filled. Another thing that has changed over the course of the past 20 years, is where we get our information from.

Social media came onto the scene a little more than 15 years ago and many Main Street businesses have been slow to embrace the change. With so much competition, it’s imperative in today’s business climate, that Main Street businesses have a presence through social media.

So, you are probably wondering, where does a Main Street business owner start? I would suggest that businesses get their feet wet with Facebook. Folks of all ages are on Facebook and many that have been slow to jump on social media will join Facebook before they join any social media platform. Facebook is an opportunity for you to test the waters and see how social media will work with your Main Street business.

Social Media

Here are some tips to get you started:


Make the time to take photos that look fabulous! Yes, you can do that. Most smart phones today have awesome cameras built right in and you can post them easily to your Facebook Business Page. There are several apps that are great for editing your photos, don’t be afraid to use them. It’s true- a photo is worth its weight in gold.


Once you begin posting to Facebook, make sure you have at least one post on the page per day. Many folks will quickly lose interest if you do not post daily. By posting daily, your customers will have a specific reason to visit your page. With an active online presence, you will have opened the doorways of communication with your engagement through social media.


Social media is all about being social. It’s not a place to drop links and not engage. Social media is all about engaging with others. When you show others that you are the expert in your business, there is a good chance that they will become your friend online and then walk into your Main Street business to purchase something. Social media is all about being social, it is not a direct sales platform.

Social media opens the doorway in ways you probably never imagined. By being active in social media, you will quickly learn that the magic happens when the relationship is taken off line. So, tell me! How are you and your Main Street business using social media? I’d love to hear about your experience.

Facebook Status Updates: What You Need To Think About Before You Hit Publish

Facebook is one of those places where we love to share. We love to share a lot of things about our daily lives and we often get caught up in the moment and don’t really think before we hit “publish.” Chances are that you have hit “publish” a couple times and regretted the post at a later date. So…. that got me thinking. A lot of people are wondering why certain things are not ok to post. Here’s my take on this!



Let’s face it, we all have bad days at work now and then. It is NEVER ok to post negative things about your job, your boss and the business you work for. Have you ever thought about who is paying your bills? The quickest way to get your name off of the list for a pay raise or promotion is to start talking negative about your employer. Unfortunately, I see this in my personal Facebook feed over and over. Be nice and remember, not everything belongs on social media and face to face conversations still matter.


With a new school year, it’s important to remember that school is for having real conversations. Those text messages can wait until after the school day and Facebook messages can wait until the end of the day. Parents, please do not send your kids text messages during the school day, as it puts a strain on the classroom setting.


It is never ok to post a picture on Facebook of a child in a bathtub. I have no idea as to why any parent thinks this is ok. These kids will grow up and wonder why their photo is showing up on a site where parents never intended it to be. There are somethings that are not meant to be shared, and kids in bathtubs is one of them.

This is a quick list of what not to post on Facebook. With a new school year upon us, I thought it was a good time to address a few items and maybe make us all think before we hit “publish.” Have you ever regretted a Facebook post? If so, how did you handle the situation?