Small towns have many events that raise a lot of money to stay within the community. Here are some tips to help you get the best ROI out of using social media to market your event.
BE CONSISTENT WITH SOCIAL MEDIA
Being consistent with social media is of the utmost importance. Here is where you can connect with new sponsorships for the current and next year. When you are consistent in your social media postings, people begin to watch for your updates.
If your sponsors are using social media, be sure you tag them through social media. Often times, they will not respond, but it’s a small token of appreciation that you can offer them. Other fans will see their business and hopefully thank them for their support of your event, by spending a few dollars with their business.
PARTNER WITH A LOCAL RADIO PERSONALITY
Local radio folks can drive a lot of people to your event. They understand the importance of social media and will often share your event through their personal social media pages. A conversation on the radio can go miles for you. Tip: When doing an interview with a local radio show, take a selfie and share it to your social media pages.
Have a hashtag for your event. Make sure the hashtag is used throughout social media and included on handouts. A lot of people are looking to use a hashtag on the photos they share through social media, so why not put them to work for you? The best part, there is no charge to you the event operator. Tip: Paint the hashtag on a 2×4 and distribute them throughout the grounds of your event.
Be sure to utilize your Facebook Business Page for your event, as well as an event page. Share things from your Business Page to your Event Page. This will help you track your insights and numbers. When you post directly to a Facebook Event Page, you will not receive the demographics, etc. that are often vital to events.
Most importantly, have fun and enjoy your event! When you have an event and it’s been running for 50+ years, it’s often hard to see that things need to change. Marketing through social media is one of the biggest changes that have occurred during that time frame and provide challenges for those that don’t want to change. Be the change, make things happen and introduce new people to your event through the use of social media.