My eyes were again opened to the fact that there are many places that are losing out on getting their name out there because they are home to a historical landmark that is not Instagram worthy. I was recently in a large city in the Midwest, traveling with two friends. One lives on the east coast and the other lives on the west coast. Many of you know that I pride myself on what we have to offer here in the midwest, but I will admit it, I was downright embarrassed when I took them to a site that should have been warm and welcoming. Lo and behold, the site was downright dirty and disgusting.
Here’s the issue at hand. I know that the general argument is, “We are coming out of winter.” My traveling friends from the east and west coast don’t care, they expected to take photos of this historical site, possibly write a story about it and even pitch it to a large magazine or newspaper. Due to the fact that it was so downright ugly and not Instagram worthy, not one story will be written or a photo shared on social media. Living here in the Midwest, we often become immune to how things look around us during the cooler months of the year. This photo that I took captured what the rest of the area looked like. If you live in the Midwest, I’m assuming you are thinking, “So what?” Well, it’s time we start turning the “So what?” into something that is Instagram worthy.
This should be a wake-up call to business owners everywhere. How many times have you lost out on a story, social media shares or positive conversations about your business at your local coffee shop due to the fact that you were not paying attention to how your business appeared? With more than 800 million people using Instagram it makes sense to have used a broom or maybe opened up a gallon of paint.
The irony of this particular place is that someone opened the gates so we could walk through this historical site. The windows that held clothing and other items worth viewing were so dirty that a one minute wipe down of the window would have done wonders. The person that opened the gates, in my opinion, could have used a broom and/or rake in places. Again, I’m sure there’s an excuse.
The point being, if you make excuses for everything that drives business away, in the long run, you will not have a business. So, my challenge to you is to look around. Does your business need a little tlc to make things Instagram worthy? If it’s not Instagram worthy, it’s probably turning business away.